“Coupon usage is on the rise, particularly among younger consumers, according to a recent study by ICOM, a marketing research company. Almost 60% of respondents under the age of 35 reported using more coupons in the past six months. Old-fashioned coupon-clipping still has a bad reputation. The ICOM study showed that despite the increase in usage, there is still a stigma surrounding the use of coupons. More that one in five polled reported being uncomfortable using coupons at checkout.”
– CNNMoney.com

ReservePerks — Discreet Savings. Very Smart

ReservePerks is:

An innovative marketing system that drives traffic to your business when you need it most. You choose the dates, times and number of reservations your business needs to promote — giving you full control.

What makes ReservePerks better:

Traditional coupons and discounts encourage customers to spend as little as possible to maximize their discount. ReservePerks encourages customers to spend more. Because a customer pays a fee to secure their reservation, they become vested in utilizing their maximum potential savings. This translates into a higher guest check for the business. Plus, the redemption is predictable since it is based upon a reservation.

ReservePerks is discreet.

Because no coupon is necessary, other guests will not be aware of the discount being given. This maintains the integrity and value of your brand.

Best of all, with ReservePerks there is no up-front cost to your business — no sign-up fee, monthly fee, and no fee for being featured on the ReservePerks website. In addition, unlike traditional print advertising, you can easily track your returns.

How ReservePerks works:

1) Customers choose the restaurant, spa, hotel or golf course they would like to visit and make a reservation at ReservePerks.com.
2) $10 secures the reservation and the preferred pricing (30% discount off entire bill).
3) ReservePerks will notify your business and provide the reservation details. Your business will then need to take note of the reservation and apply the discount to the customers’ final bill. When a customer arrives for their reservation, they are encouraged to remind the host/hostess that they booked through ReservePerks.

Once a customer registers for ReservePerks, they will receive e-newsletters (once to several times/week) advertising the newest businesses featured on ReservePerks.com. The newsletter provides a detailed description of the business, photos, and location information. This is an added benefit for the business — staying top of mind to potential customers.

In addition, social media will be an integral part of the marketing plan to grow and support the businesses using ReservePerks.